CLIENT: PARAMOUNT+
PROJECT: BLUE’S BIG CITY ADVENTURE
AGENCY: TENURE
Where’s the audition? The clues: a piano, rainbow curtains, a stage.
It’s not every day you see a certain blue dog in New York City! Based on the Nick Jr. television series Blue’s Clues & You!, Paramount+ and Nickelodeon’s 2022 film Blue’s Big City Adventure brought Josh and Blue to New York City for a Broadway audition.
Tenure celebrated and brought the magic of Blue to the Big City on Flatiron Plaza, allowing fans big and small to interact with Blue and all her favorite things. The part live-action part animated musical comedy enhanced a Manhattan street and its sights with interactive zones, including a coloring station, drum circle, and giveaways from NYC’s classic fixture, a street snack cart. However, it wouldn’t be Blue’s Clues without one other famous fixture: the thinking chair. Fans could take a photo in the authentic, one-of-a-kind chair as well as pose with both Rainbow Puppy and Blue too!
