A day-long game for New York soccer fans who wish the game would never end. For the past two years, Helo has taken over Rockefeller Plaza and transformed it into an epic 24-hour soccer arena, challenging soccer enthusiasts and New Yorkers of all ages to participate in an around-the-clock soccer match.

We brought over 700 people together and separated them into two teams, collectively scoring over 3,400 shots, and scoring over 790 goals. The experience included DJs, giveaways, donations, and many other surprise-and-delight moments to draw attention to the arena and create an unforgettable event for guests.