CLIENT: NATIONAL ASSOCIATION OF REALTORS

PROJECT: GOOD NEIGHBOR

AGENCY PARTNERS: TALON AMERICA + HAVAS MEDIA

 

NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact in their community through volunteer work. Leveraging the NYC ABC SuperSign screen, NAR’s “Good Neighbor” messaging is featured above the Times Square Studio with a “good news” ticker, running in contrast to the typical stark news of the world. NAR street teams will also hand out special edition “Good News” newspapers from custom-designed newspaper boxes beneath the digital screens on December 8 and December 9, 2021, all championing the good news of NAR’s good neighbor members.