The Secret KIND Farmers Market, the first-ever farmers market that can be found behind a vending machine door.

To celebrate KIND’s new offering and continued nutrition commitment, the company unveiled a faux KIND bar-filled vending machine in the heart of New York City’s Greenwich Village neighborhood, whereupon ‘purchase’ of one of its snacks, the machine opens and transports shoppers into The Secret KIND Farmers Market, where they can fill their baskets free-of-charge with fresh, whole produce like fruits and vegetables - not packaged snacks.

“There’s a time and place for eating a KIND bar, but we believe it should never replace eating the whole, fresh foods that are essential to staying healthy. Since our founding, we’ve always advocated for nutrition transparency and encouraged people to eat better, even if that means buying raw almonds and fresh apples over our bars.”

- Russell Stokes, CEO at KIND