CLIENT: KIND

PROJECT: THE SECRET KIND FARMERS MARKET 2023

LOCATIONS: NYC, HOUSTON

AGENCY: TENURE

 

As part of KIND’s continued commitment to offer education and access to nutrition from real, whole, recommended foods, the company popped up a secret door in the heart of New York City’s Chelsea Market and at Houston’s M-K-T in its The Heights neighborhood, when upon opening the door, visitors were transported into its second-annual Secret KIND Farmers Market, where visitors could shop fresh, whole ingredients free-of-charge.

Once entering the New York City Secret KIND Farmers Market, guests had the opportunity to uncover a multitude of secret experiences, including the unveiling of the biggest secret of all: Padma’s KINDTM Kitchen, a two-day pop-up, featuring dishes created by Padma Lakshmi, celebrated cookbook author and host and executive producer of Bravo’s two-time Emmy-winning series “Top Chef.” The dishes featured on the menu: Butternut Squash Toasties topped with pecans, pomegranate, and serrano chiles, Lentil Salad on leaves of endive, and Fruit & Almond Bites. Lakshmi collaborated with KIND on the recipes to ensure they all embody KIND’s nutrition principles by leading with nutrient-dense ingredients. While Padma’s KINDTM Kitchen can only be enjoyed at the Secret KIND Farmers Market in New York City, the recipes can be found at kindsnacks.com for fans to re-create in their own kitchens.

 
 

88% of Americans do not eat enough fruits and vegetables [1], with its hidden Secret KIND Farmers Market activation, KIND spotlights one of the nation’s biggest nutrition problems.

“As someone who has devoted most of my life to using real food to bring people together, I’m thrilled to showcase some delicious new recipes at Padma’s KINDTM Kitchen,” said Padma Lakshmi, KIND Culinary Partner. “I’ve always encouraged people to eat foods like whole nuts, vegetables, and grains as close to their natural state as possible. I'm excited to share these healthy and flavor-packed recipes in partnership with KIND, a brand that has been making real, nutrient-dense foods more convenient for people since day one.”