The pandemic brought new challenges for everyone. In the Summer of 2020 our friends at KIND launched a new product KIND FROZEN. To celebrate this new and delicious product KIND FROZEN we come up with a creative and safe strategy. An online sweepstakes allowed people to submit for our unique deliveries. Lucky winners across the country had their KIND FROZEN bars delivered in 3 exciting formats; drone, hot air balloon and pieb crow. Yes, we said CROW! Tenure was responsible to not only organize the deliveries but also document these special delievery moments. Resulting in this unique consumer launch in a social distanced way.

KIND FROZEN Treat Bars

Located in the freezer aisle, KIND FROZEN™ Treat Bars are creamy, delicious, AND plant-based. You’ll be like “Woah!” They’re made from almond or peanut milk, layered with chocolate, nuts, and nut butter – which means the #1 ingredient is nuts.