KIND "Better Than Ice Cream" Truck shared thousands (117,432 to be exact) free KIND FROZEN® Treat Bars with Americans across the country

With the help of Tenure, KIND visited ten national cities including New York City, Montauk, Nashville, Chicago, Seattle, San Francisco, Portland, OR, Bentonville, AR, and Los Angeles to introduce its plant-based, creamy KIND FROZEN® Treat Bar line to as many Americans as possible. Upon visiting the truck, consumers were immersed in a unique snacking experience surrounded by real plants, to visually demonstrate that the first ingredient of every KIND FROZEN® Treat Bar comes from a plant, either almonds or peanuts.