Ready…set… SQUISH!

The world's hottest and most viral plush brand, Squishmallows, dominated VidCon again with this next-level, never-been-done-before activation. Squishmallows invited the world's largest creators, their followers, and fans to jump into the “Squish Pit”–a massive pit filled with over 5,000 Squishmallows!

With a footprint that spanned over 1600 sq ft, Tenure created a playground of plush. Surrounding a custom-made inflatable, fans could additionally test their skills at the mini claw machines and win mini Squishmallows, lounge and pose in the Squish Chair, and meet and greet with Squishmallow VIPs, “Cam” the Cat and “Maritza” the Cactus, additionally, in support of accessibility and inclusivity Tenure designed a mini Squish Pit, which offered a similar immersive experience for small children and ADA.