CLIENT: HBOMax

PROJECT: STATION ELEVEN

AGENCY PARTNER: KAP MEDIA GROUP

To celebrate the release of HBO Max’s new limited series Station Eleven based on the critically acclaimed novel by Emily St. John Mandel we partnered with KAP media to create a pop-up experience with music, visuals, and “cultural” surprises. Fans who came across the installations in NYC & LA were serenaded with Dan Romer’s critically acclaimed soundtrack from the show and for fans who looked closely they were in for a surprise and a delight. Once the consumer scanned the QR code and followed the instruction on their device they were able to claim their prize. All prizes reflected the shows ethos around arts and culture and included guitars, cameras, tickets to shows, books and art classes.