CLIENT: Applegate

PROJECT: DO GOOD DOG™ Tour and National Hot Dog Day Celebrations

AGENCY: TENURE

Tenure hit the road with Applegate to celebrate and share DO GOOD DOG™ with America. Our custom-designed “Do Good Dog” hot dog cart powered by a battery source, reemphasizes Applegates’ commitment to regenerate the land just like their Do Good Dog Product. Applegate's sampling efforts are part of the company's mission to educate more people about regenerative agriculture by spreading awareness of its DO GOOD DOG™ hot dog. The cattle that supply the beef for the DO GOOD DOG™ hot dog are part of a system that is contributing to the regeneration of more than 260,000 acres of U.S. grasslands through holistic managed grazing that is proven to positively impact the environment, enrich soil, increase water retention and sequester carbon.

Beyond the Nationally touring DO GOOD DOG™ Cart, Applegate also spread the “good” news by partnering with existing hot dog vendors in NYC. In conjunction with Applegate's National Hot Dog Day campaign, the company has launched a pilot program to help make "dirty water dog" hot dog carts in Manhattan - known for using generators powered by fossil fuels – cleaner and more energy efficient. As part of this program, Applegate with the help of Tenure partnered with New York City hot dog vendors to enhance their current carts by upgrading electrical harness wiring to current technology and upgrading to battery-operated systems in place of propane tanks. According to the cart manufacturer, these upgraded carts will be 35-50% more energy efficient and will create zero emissions, zero air pollution, and zero noise pollution, while in operation.